Hong Kong public transport operator MTR Corporation has announced the acquisition of land in The Sandbox metaverse. There, the company plans to build a virtual metro station, where it will be possible, among other things, to drive a train. All aboard the digital metro! It may be hard to imagine users getting excited about subway travel in a digital world, but here it is. Hong Kong’s Mass Transit Railway operator has entered The Sandbox metaverse with the aim of creating a virtual space focused on railways. On the program, “unique, fun and immersive experiences” thanks to gamification.

According to the company’s press release, this makes it “the first global transportation operator to join The Sandbox metaverse.” This initiative is part of MTR’s new “Go Smart, Go Beyond” campaign, which uses innovative and advanced technologies to create personalized experiences. . With these new initiatives, the company hopes to interact more with its customers, especially the younger generation who are fond of new experiences.

The recently acquired plot in The Sandbox metaverse will allow the firm to build a railway environment that echoes closer to reality. For their part, players will be able to enjoy immersive experiences in this virtual world. The company talks about experiences like driving a train, managing a station, unlockable subway-themed adventures, and a railway museum. At the same time, the company wants to facilitate the teaching of certain subjects in its digital universe, such as mathematics, science and engineering.

This virtual subway station in this ever-changing space will also allow MTR Corporation to explore new ideas to improve its operations and services in the real world. “I look forward to seeing MTR Corporation play this role of integrating people into the new opportunities offered by the metaverse and connecting them through digital interactions and creative expression that are built and owned by the community,” said Sébastien Borget. , COO and co-founder of The Sandbox.

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